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Redefining digital excellence

This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:1. Transformed an existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Beaumont, Nick King
Company: Join the Dots InSites Consulting
September 8, 2019
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Citation

Beaumont and King (2019a, September 08). Redefining digital excellence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/redefining-digital-excellence-10680